Expertise - Business Advantage

Advertising: Conceptualization of cutting-edge ad campaigns based on objectives, budgets and brand requirements. We work to create a multi-layered ad campaign – from print only campaigns to a full fledged multi-media campaigns incorporating print, radio, television and other mediums. This not only involves studying the brand thoroughly but also the competition and market scenario. After the initial concepts have been approved, we work towards production of those concepts. From simple photoshoots to complex TV commercial production, we execute the production with efficiency and artistic integrity. We then go into postproduction where the ads are made ready for release in accordance with innovative media planning that stretches the budget and maximizes effectiveness.
Design: Corporate Identities, Company Profiles, Brochures and various POS Materials are also conceptualized and produced to dovetail with various client needs and activities.
Documentary/Corporate Videos: We also conceptualize, script and produce videos on a variety of subjects. Among them are corporate videos that work towards solidifying the image of the client. These are generally used by clients for bidding new works and for other purposes.
Market Research: To identify important issues and understand the market scenario, we also work in coordination with various research agencies in conducting effective market research studies. These studies can be one-off or part of an overall campaign being undertaken by the agency.
Public Relation: The agency is in constant and daily touch with all major media in Nepal. To provide overall services that go beyond just advertising, the agency often conducts press meets and concentrates its efforts in overseeing that clients are portrayed most ethically and justly in the media.
Event/BTL: The agency’s overall services also include conceptualizing, organizing and executing (with event partners) various events and below the line activities that reaches the target market directly and cost effectively.
Exhibitions: To help clients put their best foot forward, the agency often works in organizing an effective presence for the client in various exhibitions and trade fairs. From conceptualizing the look and feel of the exhibition space of the client to arranging for various multimedia fare and entertainment.